
Welcome to the website of the
STAR Master Study Club Marketing Management
"While people often think of marketers as the people who think up clever ways to sell lipstick, cars and coffee, companies view marketers as key drivers of their performance - and those who understand marketing are better able to develop a successful vision and strategy for their company. It is not difficult to see why today marketing knowledge is one of the most in-demand aspects of management know-how." - www.rsmstar.nl


