Study Trip!

From March 27 – April 3 2012, the Master Study Club (MSC) Marketing of Study Association STAR organized THE Study Trip of the year. A group of 24 students went to the city that never sleeps: New York.

During this 1-week trip, the group of marketing students did company visits to Heineken, Ahold and SKIM Group. On top of that, they had a tour around the campus of Columbia University. At Heineken Americas HQ, our members experienced what it is like to work in a skyscraper overlooking Manhattan and had a beer at the central office bar! Ahold invited the group to do a case study in one of their newest Stop & Shop supermarkets.

Of course there was also enough time to enjoy the city and everybody was amazed by the many sights and the fun activities that were organized for them. For only 748 euro the STAR committee was able to offer flight tickets, accommodation, a 7-day public transport card, and multiple social activities. The trip was a big success! See below for some pictures.